Every open lane, filled.Every swimmer, kept.
Perpetual lessons, monthly autopay, make-ups, and waitlists in one place. Plus AI agents that fill cancellations and answer parents while you're on deck.
- $99/month flat
- Month-to-month
- Live in days
- MarketingSummer intensive page live. Sent to 186 families with kids under 6.
- Operations7 swimmers passed Level 2 skills. Drafted move-up offers for Thursday.
- EnrollmentTues 4:30 Starfish opened. Offered to 3 waitlisted families. Filled in 22 min.
Trusted by youth sports clubs, leagues, academies, gyms, and studios
What changed
Demand for swim lessons isn't the problem. Churn is.
Parents want lessons more than ever. Schools lose them month to month.
78.5%
Swim-lesson providers running parent-and-child classes in 2025, up from 67.6% a year earlier.
Recreation Management, 202623%
Average monthly churn at swim schools, the highest of any youth activity.
iClassPro Youth Activity Trends, 202554.7%
Share of US adults who have never taken a swim lesson. The parents you're selling to.
CDC, May 2024Why Hurdle
Your front desk can't watch the waitlist all day. Hurdle's agents can.
AI agents work your lanes, your inbox, and your billing. You approve what goes out.
- Found 14 open spots across 9 classes
- Matched 52 waitlisted and lapsed families by age and level
- Drafted offers with the exact day, time, and price
Perpetual enrollment
Enroll once. Bill monthly. Stay until they're done.
No more session cliffs where families quietly don't come back.
Monthly autopay
Proration for mid-month starts. Sibling discounts built in.
Withdrawal notice
Your policy, applied the same way every time.
Failed cards recovered
Retries and an update link go out automatically.
Pool schedule
Lanes, levels, and instructors on one calendar
See every class by time, level, and instructor.
Make-ups and trials
Logged against the class so nobody double-books a lane.
Closures in one tap
Weather or maintenance. Every family gets a text.
Instructor hours
Timesheets and payroll in the same system.
Waitlists
A cancellation becomes a new swimmer, fast
The waitlist moves without anyone at the desk.
Auto-promotion
Next family in line is offered the spot.
Website that books
Classes publish themselves. Parents sign up on the page.
Posters for summer
Generated, branded, with a link straight to checkout.
Compare
Hurdle vs. swim school software
The specialists track lessons well. They still leave the filling and chasing to you.
Hurdle
The all-in-one platform for swim schools
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Hurdle
- Yes: Price on the website
- Yes: No fees on top of the plan
- Yes: Built for swim schools
- Yes: One system, not several
- Pricing
- $99/month flat. Month-to-month.
- Only on Hurdle
- AI agents that fill cancellations and answer parents 24/7
Jackrabbit Swim
Class management for swim schools
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Jackrabbit Swim
- Yes: Price on the website
- Yes: No fees on top of the plan
- Yes: Built for swim schools
- Yes: One system, not several
- Pricing
- $49–$245/mo by student count
- Where it stops
- Price climbs with enrollment. Filling and follow-up stay manual.
iClassPro
Gym, swim, and cheer software
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iClassPro
- Yes: Price on the website
- No: No fees on top of the plan
- Yes: Built for swim schools
- Yes: One system, not several
- Pricing
- $139–$299/mo per location; Premium needs 12 months
- Where it stops
- Per-location pricing, texts billed per message, add-ons for growth tools.
SportsEngine Motion / SwimOffice
Swim teams and class businesses
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SportsEngine Motion / SwimOffice
- Yes: Price on the website
- No: No fees on top of the plan
- No: Built for swim schools
- Yes: One system, not several
- Pricing
- $295 setup + 1% tech fee + processing
- Where it stops
- Takes a cut of revenue. Now owned by PlayMetrics.
Swum
AI placement for swim schools
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Swum
- No: Price on the website
- Yes: No fees on top of the plan
- Yes: Built for swim schools
- Yes: One system, not several
- Pricing
- Quote only
- Where it stops
- Newer, swim-only. Narrow scope.
XEPOS Swim
POS with swim scheduling
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XEPOS Swim
- Yes: Price on the website
- Yes: No fees on top of the plan
- Yes: Built for swim schools
- Yes: One system, not several
- Pricing
- From $55/mo
- Where it stops
- Point of sale first. Thin on enrollment and comms.
Spreadsheets + front desk
The manual waitlist
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Spreadsheets + front desk
- Yes: Price on the website
- Yes: No fees on top of the plan
- No: Built for swim schools
- No: One system, not several
- Pricing
- Staff time
- Where it stops
- Slots go unfilled while someone works through a call list.
Hurdle, 1 of 12
1 / 12
Grades count the checks on the back of each card. Pricing from vendor websites and public reviews as of October 2026. Vendors change terms; check with them for a current quote. Full comparison
Switch between sessions, not mid-season
Most swim schools go live in a week.
- 1
We bring your swimmers over
Families, levels, class enrollments, and saved cards.
- 2
Classes and levels rebuilt
Your level names, your schedule, your policies.
- 3
Autopay keeps running
Families keep their spot and their card. No re-registration.
Customers
Programs already running on Hurdle
Different activities, the same enrollment engine.
24
programs running through Hurdle
SC Parkour
Parkour gym and camps · Santa Cruz, CA
Camp enrollment keeps moving while Shorme coaches.
Common questions
Yes. Enroll once and bill monthly with autopay, proration for mid-month starts, and your withdrawal-notice policy. Session-based programs work too.