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Getting Started·8 min read

Your First Season on Hurdle

A step-by-step guide to setting up your organization and launching registration — from zero to live in under an hour.

Last updated January 2026

You've decided to try Hurdle for your youth sports organization. Great choice. This guide walks you through everything you need to do before, during, and after launching registration — with no technical experience required.

Most organizations go from sign-up to accepting registrations in under an hour. Here's what you'll need to have ready:

What to have ready:

  • Your website URL: AI will import your org details automatically (or enter manually if no site)
  • Program details: Season name, age groups, capacity
  • Pricing: Registration fee, any early bird discounts
  • Bank account: For receiving payments (can add later)

Don't worry if you don't have everything figured out. You can always update details later — the goal is to get started.

Step 1: Create Your Organization

Here's where Hurdle is different: instead of filling out forms, just enter your website URL. Our AI scans your site and automatically imports your organization details — name, sport, location, logo, and even your existing programs.

AI-Powered Setup

Enter your website and we'll set everything up automatically.

Your website

What AI Imports Automatically

  • Organization name and logo: Pulled directly from your website
  • Sport and location: Detected from your site content
  • Existing programs: AI finds seasons, camps, and clinics mentioned on your site
  • Contact info: Email and phone imported for your admin profile

No website? No problem. You can enter details manually — it only takes 2 minutes. But if you do have a site, the AI import saves you time and ensures accuracy.

Once created, you'll get a public organization page (like hurdle.cc/your-org-name) that families can visit to see all your programs.

Step 2: Set Up Your First Program

A "program" in Hurdle is anything families register for: a season, a camp, a clinic, a tournament. Create one for each thing you're running.

Create Program

Program Name

Spring Rec League 2026

Age Group

U10

Season

Spring 2026
Capacity: 120 players

Program Settings

  • Program name: "Spring Rec League 2026" or "Summer Skills Camp" — whatever families will recognize
  • Age groups: U8, U10, U12, etc. — you can create separate programs per age or combine them
  • Capacity: Set a max number of registrations (optional, but helpful for planning)
  • Season dates: When does the program run? Helps with communication timing

I used to create a separate Google Form for every age group. Now I have one program with age group selection built in. Cut my setup time from hours to minutes.

Club director, Texas

AI Market Intelligence

When you create a program, Hurdle's AI scans your local market and shows you what competitors charge. You'll see average prices, price ranges, and a recommended price based on your positioning. No more guessing.

Step 3: Configure Registration

Now set up how families will register and pay. This is where Hurdle really shines — everything is handled automatically.

Pricing Options

  • Early bird pricing: Set a discounted rate that expires on a specific date
  • Payment plans: Let families split into 2-4 monthly payments (same total, no extra fees)
  • Sibling discounts: Automatically apply when families register multiple children
  • Promo codes: Create codes for specific groups (returning families, referrals, sponsors)

Registration Form

Hurdle creates a registration form automatically with the essentials: player name, parent contact info, emergency contact. You can add custom questions if needed:

  • T-shirt size
  • Medical conditions / allergies
  • Previous experience level
  • Volunteer interest

Payment Setup

Connect your bank account to receive payments directly. Hurdle uses Stripe for secure processing — funds typically arrive in your account within 2-3 business days. You can start registration before connecting payments if you want to test the flow first.

Step 4: Go Live

Once your program is set up, you're ready to open registration. Click "Go Live" and your program is instantly available to families.

Launch Registration

Spring Rec League 2026

U10 · 120 spots · $249 early bird

Registration page ready
Payment processing enabled

Spread the Word

  • Email announcement: Hurdle can automatically email families from last season (if you import them)
  • Share link: Copy your registration link to post on social media, your website, or send in group chats
  • QR code: Print it for flyers or post at fields

Pro tip: Send your announcement email on Tuesday or Wednesday morning — that's when open rates are highest. Avoid weekends and Monday mornings.

Step 5: After Launch

Once registration is live, Hurdle handles the heavy lifting. Here's what happens automatically:

  • Confirmation emails: Families get instant confirmation when they register
  • Payment reminders: For payment plans, reminders go out automatically before each installment
  • Real-time dashboard: See registrations, revenue, and payment status at a glance
  • Roster updates: Your roster builds automatically as families register

Monitor Progress

Check your dashboard regularly during registration. Watch for:

  • Registration pace: Is it slower than expected? Maybe send a reminder email.
  • Age group balance: One age group filling fast? Consider adding capacity or a waitlist.
  • Payment issues: Any failed payments? Hurdle notifies you so you can follow up.

The first season I used Hurdle, I kept checking the dashboard every hour. It was addictive watching registrations come in without lifting a finger.

League admin, Florida

Ask AI: Your Setup Assistant

Every organization is different. Maybe you run tryouts before registration. Maybe you need custom payment schedules around fundraisers. Maybe you're not sure why registrations slowed down. That's where Ask AI comes in.

Available throughout Hurdle, Ask AI is like having an expert assistant who knows your data, understands youth sports operations, and can guide you through any situation.

Ask AI

What You Can Ask

  • Setup guidance: "How do I create a waitlist?" or "Can I offer different prices for residents vs non-residents?"
  • Edge cases: "How do I handle a family that wants to split payment across two credit cards?"
  • Analytics insights: "Why are registrations slower than last year?" or "Which age group fills up fastest?"
  • Best practices: "When should I send reminder emails?" or "What discount percentage works best for early bird?"
  • Troubleshooting: "A parent says they can't complete payment — what should I check?"

Pro tip: Ask AI can also draft messages for you. Try "Write an email reminding families that early bird pricing ends Friday" — it'll create a ready-to-send message using your organization's tone.

I was stuck trying to figure out how to handle a travel team with tryouts. Asked the AI and it walked me through the exact steps. Saved me an hour of Googling.

Club administrator, Virginia

Week One Checklist

Here's everything you should accomplish in your first week on Hurdle:

Day 1: Setup

  • □ Create your organization
  • □ Add your first program
  • □ Set pricing (check AI recommendations)
  • □ Preview your registration page

Day 2: Customize

  • □ Add any custom registration questions
  • □ Set up sibling discounts if needed
  • □ Create early bird deadline
  • □ Upload your logo

Day 3: Payments

  • □ Connect your bank account
  • □ Enable payment plans if offering
  • □ Test a registration yourself

Day 4-5: Launch

  • □ Import past families (optional)
  • □ Go live!
  • □ Send announcement email
  • □ Share link on social media

Day 6-7: Monitor

  • □ Check registration dashboard
  • □ Send follow-up to families who haven't registered
  • □ Answer any parent questions via inbox
< 1 hr
typical setup time
from signup to live
90%
pre-season collection
with payment at registration
5+ hrs
saved per week
vs manual processes

Ready to run your first season?

Join 500+ youth sports organizations already using Hurdle to simplify registration, payments, and communication.

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